Public relations in sport

The Organization Public Relations Framework 

  1. List of Public Relations and Media Stakeholders 
  2. List of Public Relations and Media Goals & Objectives (Long Term) 
  3. Sectors/Departments involved in Public Relations and Media 
  4. PR & Media Flow Model  

Public Relations Strategic Plan/Project 

  1. Research Methods, Target Audience & Objectives 
  2. Media Strategies & Communication Tactics (Platforms & Media Framework)  
  3. Prototype / Example  
  4. Evaluation Tools (What is success?) 
  5. Integration with Strategic Management (Long Term Goals & Objectives) 

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