Must be supported with at least four scholarly (peer-reviewed) research articles in your
response.
Must be at least 900 words (the word count does not include the question text, cover
page, or reference page)
Use proper grammar, current APA format, and submit in MS Word format
The cases can be found in McGraw Hill Connect or as documents in the Resources section.
The questions for each Case Study Assignment can be found in McGraw Hill Connect as
follows:
Donatos Finding the New Pizza Case Study Assignment: see case page 3
View the Case Study Resources section under each Case Study page.
1 Map the research design used by Donato’s for new product development.
2 Evaluate the Wassup meetings as an exploratory methodology to help define the
research question.
3 Evaluate the test market Donatos used. What were its advantages and
disadvantages?
4 What measurement scales would you have used on the survey that was part of the
in-restaurant product tests?