Rhetorical appeals

1. Write a well-developed three paragraph analysis (about 300-350 words) analyzing how the advertisement uses two rhetorical appeals.
   • In the first paragraph, describe the advertisement.
   • In the second paragraph, identify and analyze one of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal was geared towards, and whether you feel the appeal was effective.
   • In the third paragraph, identify and analyze another of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal was geared towards, and whether you feel the appeal was effective.
2. Attach a photo of the advertisement or include a link to the video of the example you chose

Instructions

Prepare

1. Review the following videos:
   • The Art of Rhetoric: Persuasive Techniques in AdvertisingLinks to an external site.
   • Ethos, Pathos & Logos: How