Service Area Competitor Analysis

Learning Outcomes

1. Conduct a service area competitor analysis for a healthcare organization you have chosen.
2. Report the results of a service area competitor analysis.

Action Items

1. Part 1:Conduct a service area competitor analysis for the organization that you identified in Corporate Strategic Goals (see attached file for this assignment). Parts 1 and 2 should be at least 6 pages in combined length. Part 1 should cover the following:
   • Define the service categories
   • Define the service area. 
   • Create a service area profile. This would include some of the current driving forces such as key competitors, governmental health policies, information systems and technologies; clinical and non-clinical workforce. population demographics, local economic climate, etc.
   • Conduct a service area structure analysis which would include identifying the key locations and services for competitors.
   • Map strategic groups which would include a visual illustration/map of the key competitor locations (healthcare organizations and physician groups).
   • Synthesize analyses providing a brief summary of the most important parts/points of part 1.  
2. Part 2: Write a brief report to the organization’s Board of Directors (do not actually send this to them) which you communicate the critical elements of the service area competitor analysis and include at least three recommendations to the Board of Directors based on your analysis. (Note: you do not need to formally cite references as in Part 1; however, you must include the references/sources that you used in an appendix, as noted below). Your report must include:
   • Executive Summary
   • Supporting narrative and data
   • Conclusions
   • Appendix of references/sources
3. Prepare your assignment for submission:
   • Parts 1 and 2 should be at least 6 pages in combined length
   • Follow all applicable APA GuidelinesLinks to an external site.regarding in-text citations, list of cited references, and document formatting for Part 1 of this assignment. Failure to properly cite and reference sources constitutes plagiarism.
   • The title page and reference list are not included in the page count for this paper.
   • Proofread your assignment carefully. Improper English grammar, sentence structure, punctuation, or spelling will result in point deductions per rubric.
4. Submit your assignment (both Part 1 and Part 2 in one document). Your work will automatically be checked by Turnitin.

Extra Resources:

Healthcare Competitive Analysis to Stay Relevant in the Industry