Strategic Marketing – Project Deliverable
- Students will identify, select, and justify the selection of a mix of traditional media and digital marketing channels that could be used to deliver messages effectively to the target market for products or services of their chosen company. Visit the Nielsen Company website (https://www.nielsen.com/us/en/insights/) and consider reviewing the rating academy to gain a better understanding of how the effectiveness of a marketing medium is measured: https://ratingsacademy.nielsen.com
The teams are required to write and submit a 1-2 page paper with a minimum of 3-4 references
- Attached is the Company info for the project – Gale’s Green Barn