Prepare a strategic plan that contains the following sections:
- Executive Summary
- Company Overview (with ticker symbol)
- Company History
- Products and or services
- Operations
- Vision
- Mission Statement
- Corporate Values & Culture
- SWOT Analysis
- Competition
- Management team/Leadership
- Financial Outlook (financial predictors)
- Strategies
- Conclusion
Instructions:
- must be written in 7th Edition APA format using headers, headings, in-text references, reference page, 1′ margins (use template provided below)
- Make sure you use adequate, credible and reliable APA source citations to support your work.
- This strategic plan will incorporate what you have learned over the past 7 weeks. Your company selection must be listed on either the NASDAQ or NYSE (not OTC).
- To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search
- You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission.
- Review the examples listed below prior to submittal.
DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.
Important Notes:
- You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles)
- All charts, graphs and pictures are to go in appendix (not a substitute for content).
- Review DO NOT LIST OF COMPANIES (COMPANIES TO AVOID) in below attached PDF.