In 2008, Tata Motors paid the Ford Motor Company $2.3 billion for U.K. based automakers Land Rover and Jaguar. Jaguar’s new owners face challenges of their own. Some have criticized the acquisition on the grounds that the brands are not compatible with the low- cost cars, trucks, and commercial vehicles that have long been Tata’s mainstays.
- What do you think are the biggest challenges facing the Jaguar and Land Rover brands in the next few years?
- Please provide the strategy.