Week 6 Case Analysis (MKT5250 Bus Analytics & Research Methods)

   

          Week 6 Case Analysis         

  • Due   Saturday by 11:59pm  

ch15 – THE SUBWAY FAMILY.pdf 

  1. You must give quality answers that show mastery of the case and  questions asked using clear logic and supporting facts. Also, the  answers must directly answer the questions in the case.
  2. Case analyses test the understanding of key elements of research methodology, therefore they must be thoroughly addressed.
  3. You must use citations with references to document information  obtained from sources. The key elements of research methodology,  business analytics, and concepts are found in the sources listed in this  syllabus (it is your duty to search for them, read, analyze, evaluate,  summarize, paraphrase in your answers, and cite the authors who wrote  the articles, books, term papers, memoirs, studies, etc. What it means  is that you will have not less than 5 references from the listed sources.
  4. Grammatically correct paper, no typos, and must have obviously been proofread for logic.
  5. Questions must be typed out as headings, with follow up answers in  paragraph format, and a summary or conclusion at the end of all answers  as in the outline (Sample provided in Course Resources).
  6. Case analysis must be in APA format.

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