For this project, you will write a research paper in APA format on a company that you are familiar with. Include the following information in your paper:
- Company Overview
- What are the name and mission statement of the company?
- What is the history of the company up through the present day? Summarize major events and discuss how those major events affected the company.
- Marketing
- Discuss their marketing and distribution strategies. Provide examples to support your statements.
- Ethical Decision Making
- Provide at least one example that demonstrates what you consider to be a good ethical decision this company has made in the past or is in the process of making/considering today. Discuss why they made this decision (What prompted them to make it? What do they hope to achieve by making it? etc). Discuss why you consider this a good ethical decision.
- Provide at least one example that demonstrates what you consider to be a poor ethical decision this company made in the past or is in the process of making/considering today. Discuss why they made this decision (What prompted them to make it? What do they hope to achieve by making it? etc). Discuss why you consider this a poor ethical decision.
- Financials
- Where does the company stand financially? Are they losing money or making a profit?
- Include at least one of the following financial statements: Income Statement, Balance Sheet, Cash flow Statement. The statement must be within the last 3 years.
- Discuss the good and/or bad effects that the current pandemic has had on the company thus far. Provide examples.